Be specific with your values if you want to stand out

Dom Monkhouse developed the UK divisions of the web-hosting businesses, Rackspace and Peer 1. His primary goal has always been to boost an organisation’s total revenue, which depends on having an engaged workplace. He also believes companies need to be explicit about their values in order to stand out.
In this three-minute clip from the 2017 Happy Workplaces CEO Conference, Dom explains why this is so essential and why not doing so means an organisation will just end up being beige.