Feefo has presented Platinum Trusted Service Awards to businesses that have achieved Gold standard for three consecutive years. To receive a Gold Trusted Service Award, businesses must have collected at least 50 reviews with a Feefo service rating of between 4.5 and 5 between 1st January 2024 and 31st December 2024.

Feefo established the Trusted Service Awards in 2014 to recognise brands that use the platform to collect verified reviews and receive exceptional feedback from their customers. The awards are unique because they truly reflect a business’s dedication to providing outstanding customer service by analysing feedback from real customers.

Working with over 6,500 brands, Feefo is the world’s largest provider of verified reviews, helping both brands and consumers make better decisions, and enabling brands to deliver more personalised experiences.

Consumer confidence continues to grow slowly back to pre-pandemic levels, but consumers remain cautious with their spending. The businesses that stand out will be those who put excellence in their service and weave in a customer advocacy strategy. This award celebrates brands that are delivering standards that go above and beyond.

Henry Stewart, Happy’s Founder and Chief Happiness Officer, said: “Receiving the Platinum Service Award for the fifth consecutive year means a great deal to us because it’s based on genuine customer feedback. One of our core values, and one of the things each member of staff is responsible for, is how they create customer delight, in which we aim not just to give ‘customer satisfaction’, but to delight customers and exceed expectations with every interaction. It’s built into everything we do for our customers – from their first enquiry with us, to their training sessions, to the end of their project and the start of our ongoing relationship with them. It’s great to see this recognised by our customers, and by Feefo with this award.”

Tony Wheble, CEO at Feefo, congratulated the winners: “During these economically challenging times, it’s inspiring to see companies like Happy consistently going above and beyond for their customers. The Trusted Service Awards recognise businesses that don’t just meet expectations – they exceed them. These awards celebrate companies that gather genuine feedback and use it to deliver exceptional customer experiences. The dedication shown by this year’s winners sets a benchmark for customer service excellence.”