2015 Beyond Budgeting Conference

Held in partnership with the Beyond Budgeting Institute, this event demonstrated that the Beyond Budgeting philosophy is a holistic and coherent management model. Speakers included John Seddon, occupational psychologist, researcher and global authority on management change; Andy Copsey, Chief Operating Officer of Handelsbanken in the UK; Julian Birkinshaw from the London Business School; Jesper Kruger of AP Moller Maersk; and Ulrich Gammelgaard of Velux.

Watch clips and read excerpts from the conference

Through this page you can find clips from the speakers at the conference along with links to the related blogs.
Reinventing leadership – John Seddon at Beyond Budgeting 2015

Reinventing leadership – John Seddon at Beyond Budgeting 2015

John Seddon is an occupational psychologist, researcher, professor, management thinker and global authority on change, specialising in the service industry. He is the managing director of Vanguard, a consultancy company he formed in 1985.

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Andy Copsey, COO, Handelsbanken: the UK’s Fastest Growing Bank

Andy Copsey, COO, Handelsbanken: the UK’s Fastest Growing Bank

Andy Copsey is the Chief Operating Officer of Handelsbanken in the UK, where he has overseen the bank’s unprecedented growth following the financial sector crisis in 2008.

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Jesper Krüger on Driving Performance at AP Moller Maersk

Jesper Krüger on Driving Performance at AP Moller Maersk

Jesper Krüger is Head of Group Performance and Analysis at AP Moller Maersk.

Jesper’s Performance and Analysis team is responsible for driving the company’s short-term and long-term planning cycles, and for analysing, tracking and challenging the performance of business units within the APMM Group against their strategic ambitions.

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Ulrich Gammelgaard: Transparency and Demand Response at Velux

Ulrich Gammelgaard: Transparency and Demand Response at Velux

Ulrich Gammelgaard is Head of Global Financial Management at Velux, a roof window and skylight manufacturer, and one of the strongest brands in the building industry.

Ulrich has played a major role in the transformation of the Velux planning model which has improved transparency and the company’s ability to act on demand changes globally.

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Julian Birkinshaw from London Business School: Bureaucracy, Meritocracy and Adhocracy

Julian Birkinshaw from London Business School: Bureaucracy, Meritocracy and Adhocracy

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Upcoming conferences

Women in Leadership Online Conference

Nov

12

2025

Date: Wednesday, 12th November 2025

Save the date for our online conference on 12th November 2025, celebrating women in leadership.

You will hear from inspiring female leaders about how they have created happy and empowered workplaces. You will be actively involved throughout and will have the opportunity for personal reflection, as well as discussion in pairs and in larger groups for lively debate and challenge.

Take 50% off by using our Early Bird discount code at checkout: HWC5ONLINE. This discount code is valid until 31st August, 2025.

Testimonials from Happy learners

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Want more ideas for creating happy, productive workplaces?

Sign up for our Happy Manifesto newsletter and discover fresh ways to ignite joy and productivity at work. Get expert tips, insights, and ideas that challenge the norm—straight to your inbox. Join our movement and start your journey for a trust-based, values-led organisation.