Nand Kishore Chaudhary (known as NKC) has been called ‘the Gandhi of the rug industry.’ Jaipur Rugs, which he founded, has 700 employees and works with 40,000 artisans from among the poorest of the poor.
He set it up in 1978 with just 2 looms and 9 artisans. The weavers come from the Untouchable class. “All my family tried to stop me,” explained NKC. “But I can’t see the difference, how these people are untouchable.”
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