5 Questions With Sarah Metcalfe of SureFlap
Sarah Metcalfe is Head of Customer Service at SureFlap.
SureFlap Ltd
is a Cambridge-based multi-award winning company that designs and manufactures smart pet products. These include cat flaps and pet doors, pet feeders, and microchip readers. Their products are designed to look great and are the best at what they do, and they are loved by the people that use them – SureFlap now has a Net Promoter Score of over 95% in over 20 countries around the world.
We spoke to Sarah about how she has created a happy and engaged workplace, with values based on trust and freedom within guidelines.
Happy Workplaces are More Profitable
Companies that prioritise the happiness and well-being of their employees are generally considered more progressive, are viewed more favourably by the general public and seem to be recognised as morally superior, but do happy workplaces actually perform better financially?
Crying: The Unexpected Key To Happiness

Even in an age of hyper-individualism, there’s still a stigma about crying. We’re basically expected to suppress any outward display of vulnerability in the public arena lest our humanity be unceremoniously revealed.